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THE WORKERS PARTY

Candidate Guidance

The General Election has been announced for July 4 and our campaigns across Britain are getting started. Parliament will be dissolved on Thursday 30 May, and this is when the candidates that we have announced officially become candidates. This date is important because it’s when many of the rules and regulations below come into force.

What you need to know – updated

  1. Royal Mail free drop. Our friends at Solopress have capacity for those who missed the first round, kindly email michael.day@solopress.com if you wish to have a Royal Mail drop, and tell them Workers Party sent you so they know what they’re dealing with.
  2. Leaflets, rosettes, posters can be ordered at www.wpbshop.co.uk
  3. Use www.tradeprint.co.uk for 3m x 1m pvc banners 440gsm (2 banners for £90). Remember to include a valid IMPRINT.
  4. Candidates need to contact their electoral services department at the council to obtain a copy of the electoral roll and any marked registers.
  5. Get to grips with our Manifesto and messaging. Read our draft Workers Party Policy Guide to help your local messaging.
  6. Send your photo to aheesha@workerspartybritain.org to have your own page related to our Crowdfunder, like Linda

Workers Party of Britain Candidate Information And Resources

The Electoral Commission is the independent body which oversees elections and regulates political finance in the UK. This is the best place to find the latest rules and regulations regarding standing as a candidate and campaigning.

https://www.electoralcommission.org.uk/our-guidance/candidate-or-agent

We recommend you and your agent familiarise yourselves with the guidance available on the Electoral Commission website. Please pay particular attention to the laws and requirements around election material.

Election material is subject to a number of requirements under electoral law.

Broadly, restrictions under electoral law are that printed and digital election material must:

  • not make false statements about the personal character or conduct of any candidate.
  • not resemble a poll card.
  • abide by further restrictions relating to the display of material.

Imprints

Some campaign material must include an imprint by law. Imprints state who is responsible for publishing campaign material and who they’re promoting it for.

There are different rules on imprints based on the type of material.

An imprint must include the name and address of the person or organisation who has published the material. If they have published it on someone else’s behalf, the imprint also needs to include that person or organisation’s name and address. For example: Printed by [name of printer] Promoted by [name of agent and postcode] on behalf of [candidate and address/postcode]. If you cannot use your address use your name and “Workers Party of Britain, B13 9EA”, you can also use this for the candidate if necessary but it is preferable to use local addresses.

Remember: printed material must also include the name and address of the printer.

This online tool is simple to use and guides you through what is required based on the type of campaigning material you intend to use. https://www.electoralcommission.org.uk/political-registration-and-regulation/imprints

The Workers Party has produced has produced its own guide to becoming a local election candidate and can be downloaded here. (download link here)

As you are standing as a candidate for the Workers Party please familiarise yourself with our:

Digital And Print Campaigning Material Design

The Workers Party has a brand guide this will help you with the fundamentals regarding our logo, colours and typography. (Brand guide download link)

Logo and branding graphic assets can be obtained by emailing media@workerspartybritain.org.

We have included here a small selection of examples used during the Rochdale by-election as a starting point:

Finances

  1. Donations, fundraising, and spending

Dealing properly with the money you receive, and reporting accurately your spending, are tricky but crucial aspects of making sure your campaign runs a tight ship. So before we get onto the more exciting aspects of running as a Workers Party candidate, it’s best to clarify some of the regulations on these.

  1. Candidate donations—what’s acceptable

https://www.electoralcommission.org.uk/guidance-candidates-and-agents-uk-parliamentary-elections-great-britain/candidate-donations

First things first: for the purposes of a candidate in an electoral campaign, the EC defines a ‘donation’ as any cash, goods, or services provided equivalent to £50 or more.

There is a list of approved ‘sources’ of donations that you can refer to—the main takeaway is that they are all principally UK-based sources. If you do receive a donation of £50 or more (which again might not be cash—it might be the discounted use of an office for example) you need to know two things:

  1. the true identity of the donor;
  2. that they are permissible according to the list here:

https://www.electoralcommission.org.uk/guidance-candidates-and-agents-uk-parliamentary-elections-great-britain/candidate-donations/who-can-you-accept-a-donation

After you receive a donation, you have 30 days to decide on whether you can accept it. The Electoral Commission recommends that you perform a fresh check on every new donation, even if you have performed a similar check on the same donor previously. Please keep a record of every check you make.

If you do receive a donation from an impermissible source, please refer to the Electoral Commission guidelines detailing what to do about that: https://www.electoralcommission.org.uk/political-party-donations-and-loans-great-britain/what-do-you-do-if-you-receive-a-donation-impermissible-or-unidentifiable-source.

Please also keep correct records with regard to donations you choose to accept and those you choose to reject:

https://www.electoralcommission.org.uk/guidance-candidates-and-agents-uk-parliamentary-elections-great-britain/candidate-donations/what-records-do-you-need-keep

  • Fundraising—how it works

The Workers Party is funded solely by the subscriptions of our members, as well as the campaigning drives we run at times like these. We don’t have wealthy donors like any of the other parties. This is part of what makes us the party of the people—but it’s also why we’ve requested that all parliamentary candidates fund their own campaigns.

Fortunately, unlike individual candidates, for political parties the limit for what classifies as a ‘donation’ is much higher–£500 or more in cash, goods, or services.

What the Workers Party are doing for each of our candidates is providing each of you with an individual Crowdfunder portal, connected to our party fundraiser. This will enable all the funds that you personally raise through your candidate page to be reallocated to you from the main funds.

You can take a look at how this works:

This is the party’s main Crowdfunder page:

https://www.crowdfunder.co.uk/p/general-election-fund-2

This is what our individual candidates’ pages look like:

https://www.crowdfunder.co.uk/p/chris-williamson

  • Spending—what and how to report

Notional spending

  1. Campaigning

There are two main factors in any good campaign: manpower, and party materials. This section will detail how you can get a team together in your area, liaise with others in your region, and get your hands on electoral material that you can use whilst canvassing, leafleting, holding stalls, or any other activities.

  1. Getting help for your campaign

Of course every willing family member and friend should be roped into the campaign work but more importantly we have, in most parts of Britain, strong local and regional groups that should form the backbone of your campaign.

As parliamentary candidates, you can request lists of our members in your local area from head office, and should also be familiar with the candidates running campaigns in neighbouring constituencies. Make sure you’re a member of our regional organising groups—Greater Manchester, London, Yorkshire, Scotland, etc. These can not only provide you with assistance and manpower but also can be an effective fundraising pool.